American Space Agency, NASA, has unveiled innovative plans to sell advertising space on the side of the MIR international space station, with a view to recouping some of the costs that have been ploughed into their latest mission to Mars. According to Kate Hayes, head of public affairs at the space agency, ‘This is an unprecedented opportunity for a company to display their brand in a place that everyone on the planet can see (provided they have a very powerful telescope).’
Nothing has yet been revealed about the cost of the advertising space, but it’s believed it will be considerably more expensive than a standard billboard on account of the complexity of painting onto a structure that’s floating outside of the earth’s atmosphere. However, according to Hayes, the concept has already attracted keen interest from a number of corporations, including telescope manufacturer Boller and Chivens and rival telescope manufacturer Orion Optics.
‘The enquiries are pouring in from all over the world,’ claimed Hayes, ‘although admittedly, it’s been exclusively telescope makers so far.’
Similar plans for advertising on the side of the robot that’s currently exploring Mars have been shelved after it was revealed that to get a team up there to paint it would take four months and cost the American taxpayer $3bn.